Overview

Our team focused on simplifying complex health information while
maintaining a clean and accessible interface.

Problem Statement

Female athletes experience distinct hormonal, metabolic, and recovery shifts across the four menstrual phases. Mainstream period trackers cater almost exclusively to fertility and birth control, while performance nutrition apps assume static metabolic baselines. Athletes were forced to juggle disjointed spreadsheets and generic trackers to align their fueling with training cycles.

Goals

• Maintain an onboarding completion rate above 85% with an initial setup flow completed in 3 minutes or fewer.

Objectives

• Implement an athletic, data-dense UI (“Athletic Calm”) meeting 100% WCAG AAA contrast compliance across both light and dark display modes.